The concept of the Stellar Jay brand was to visually draw a through-line from an evening under the stars to an afternoon in the tree canopy to the warmth of cooking over the fire. After a visual study on bird murmurations, constellations, and the sparks of live fire, there were clear connections between these energetic, rhythmic, tiny dots that gave the space the ability to have all 3 visual stories happen all at once.

While the bird motif gives the personification of the space, these visuals give us the deep conceptual story.

The website has a built-in ‘Day’ or ‘Evening’ toggle to help educate the user on sustainability in the digital space.

Using dark mode allows the user to save up to 47% battery and reduce their ecological footprint. With environmentally conscious decisions being part of the brand story, it felt necessary to ensure the web experience followed suit.