PASQUE
Strategy
Branding
Print Collateral
Floral Assets
UI / Web Design
Web Access —
An all-day dining destination featuring seasonally driven, nature-based cuisine. Pasque puts sustainability at the forefront, committed to bold initiatives that eliminate food waste, minimize carbon, repurpose organic materials, and exemplify Populus’ dedication to environmental stewardship.
To create a brand rooted in authenticity, I decided to take time for a field study of the pasque flower.
The final logo mark is an edited, layered version of a pasque flower foraged, harvested, and scanned in from the local trails near my home. All brand imagery was then created from different scans of the fresh harvest.
